
What 'natural process' actually means
Every bag of coffee tells you the process, and most people skip right over it. It's worth a minute, because process explains more about how a coffee tastes than almost anything else on the label.
Read moreHow things are made, why we make the choices we make, and what we're working on.

Every bag of coffee tells you the process, and most people skip right over it. It's worth a minute, because process explains more about how a coffee tastes than almost anything else on the label.
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Twice a year, importers send us sample boxes: small bags of green coffee from the new harvest, usually 20 to 40 at a time. Choosing which ones to buy is called cupping, and it's the most important thing we do.
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